What is E-Mail Marketing?
Benefits of E-Mail Marketing
With the help of E-mail Marketing you can be really specific with your audience because when you use E-mail we can decide who receives our mail and who doesn’t. If we have a product which is made for a certain gender it seems like a waste of time, resources and energy if we try to market it to everyone. With E-mail marketing we can avoid that problem and increase our chances of selling multiple folds.
Reminds people of you
If you have someone’s E-mail then they have probably purchased from you or engaged with you in some way. Using E-mail marketing is a great way to remind people of your brand again by sharing some information or discounts and as they have engaged with you before there is a high chance they will interact with you again
Higher chance of conversion
There is a higher chance that a person would purchase from you through E-mail marketing because if they have given you their E-mail they are interested in some way with your brand or are already a customer. It is much easier to convince an existing customer or an already interested person than to someone who isn’t yet aware of your business.