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Search Engine Optimization

What is Search Engine Optimization?

Search engine optimization is when we optimise search engines to increase the traffic to a website/webpage/social media page, etc. Search Engine Optimization also involves methods to show your websites on the top of the google pages so that you can acquire great results. As searching is one the the most prominent ways people find content online it’s really really important to have a great social media strategy to make sure your sites are working at their full potential. When Search Engine Optimization is done correctly it shows great improvements in a website’s traffic and sales and if your site shows at the top of google pages it also builds interests with the customers and people visiting your website. Which is very very important.
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What services are included in Search engine Optimization?

On-Page SEO

On page SEO is basically making sure that the search engine finds your website attractive and genuine so that it gets displayed on the top of the search page if somebody asks a query that you or your brand can answer. This is the process that’s really get you them ‘clicks’ on your website URLs.

Off-Page Seo

Off page SEO is kind of what it sounds like. It’s the SEO we do outside of our webpage. for ex. Promoting or linking your website to a social media page so that when people click on that link and visit your website the search engine registers your site as a bit more valuable than before! isn’t it intriguing? and this is just one SEO stratergy there are a lot more

Technical SEO

Technical SEO are strategies that don’t really fall under on page or off page SEO but are really necessary to set your site apart from the other sites in the eye of the search engine and the customer to give that extra edge to help you grow and this may look or feel like little changes or things but leave a big impact on you SEO game.

Benefits of having good SEO

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More audience on your website

Search Engine Optimization will help you a lot when it comes to increasing the number of the audience on your website. Especially if you are selling a product or service. Properly SEO is frankly of the utmost necessity when it comes to increasing your audience.

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Increase awareness of your brand

SEO can also be your partner in crime if you are looking to increase the awareness of your brand. Search Engines can be optimized in such a way that it really leaves a mark of your brand in someone’s mind. It’s Awesome what we can do with SEO.

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Increase sales

Generally, when people are visiting your websites or social media pages and when people are getting aware about your brand. It brings a certain level of trust and they will be willing to try your products/ services out and see how it works for them.

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