Social Media Marketing
What is Social Media Marketing?
Social Media Marketing is when you use a Social Media Platform to promote your brand/product or/and services. Social Media Marketing is slowly becoming more popular among both the researchers and practitioners. Different Social Media Platforms are used in different ways for different clients. Facebook, Twitter, Instagram, LinkedIn, etc, are a few social media platforms where you can market your product/services. A lot of technical strategies like managing and building an ad campaign, targeting the right audience for your product and services, making sure that your products/services are known to the customers, etc are used in Social Media Marketing.
The difference between Social Media Optimization and Social Media Marketing
Social Media Optimization
1. SMO is usually done before starting marketing.
2. Social Media Optimization is optimizing your website/social media page in the best way possible so that it really helps you send traffic to your website or your stores.
Social Media Marketing
1. Social Media Marketing is a step which is best done after SMO.
2. Social Media Marketing includes marketing your business/website through social media by sharing posts and (usually) also running ad campaigns to drive growth.
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